With the innovation of technology mobile phones are now of good use, they can help people today access the internet more easily. A means of communication like sending a message privately has a great help on marketing before compare to advertisement, but because of the changes in the technology now, this happens to change. A new technology in the Online world has a promising effect to the entrepreneurs making it more possible for them to advertise more customers base on where they are and this is what Geofencing.
Consumers are fond of using the mobile gadgets, and this happens to be the target for commerce. This may be very wasteful because a mass messaging may not let you know the different location of your customers, thus you are not sure whether they will buy or not. Not all customers will be of possible appearance even with reasonable distance when the message about the product is sent. Because of this, geofencing marketing would be of great help, by prodiving specific items shortened and direct wherever your location maybe. This simply states that last minute changes can still be possible for entrepreneurs for their customers.
Geofencing really works, one of this is by paying Paypal, a consumer can pay or send money anywhere and anytime, whichever the consumer location is. Research shows that upon receiving a message from the geofencing market, a consumer happens to visit the retail shop unplanned.
Geofencing campaign is basically on perimeter and radius, businesses with smaller radius have the advantage especially when a lot of competitors arise. For example, Coffee Shops, although their are a lot of competitors, consumers wont travel miles just to avail a discounted cents just for a coffee. Retail shops will have a great deal with geofencing especially if their aren’t retail shops within the location of the customers, because they will risk to drive just to visit your shop.
Advertising an amazing offer can attract customers for your shops even with competitors rising. And for this to work more, you must promote a good offer that is hard to say no. If you have a coffee shop, you would probably think and promote a new flavor, because geofencing can sometimes be a brand awareness campaign, with these, customers will be attracted your shop and make more visits.
Marketing with geofencing comes in the new era. With business trying to have an experiment on technology, entrepreneurs come up with a best way to make us of it for their business. Geofencing marketing also have a negative impact also in privacy in the market world.